Explore the secrets, Easter eggs, and storytelling behind LEGO's Stranger Things: The Creel House build in our interview with ...

Gotta build ’em all! On Monday, The LEGO Group and The Pokémon Company revealed they’ve joined forces to create the very first LEGO Pokémon sets. Officially announced on the LEGO and Pokémon websites, ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

The LEGO Group has officially entered the Pokémon universe, unveiling its first-ever LEGO Pokémon sets in a collaboration with The Pokémon Company International that has been years in the making. The ...

Lego fans will soon be able to “collect them all” as the Lego Group and The Pokémon Company International unveil the first-ever Lego Pokémon sets in honor of the brand’s upcoming 30th anniversary. The ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

The Lego Group CEO Niels B. Christiansen Courtesy The Lego Group Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star ...