After 32 years the The Cheesecake Shop is serving up a new look, new desserts and an open kitchen where you can watch your cake being made. The Cheesecake Shop will launch a new logo, a major TV ...

The Cheesecake Shop has launched a rebrand anchored by a refreshed visual identity, bold new brand strategy and creative campaign. Synonymous with great-tasting cakes and desserts, The Cheesecake Shop ...

Midlands bakery chain The Cheesecake Shop is set to rebrand after undergoing a management buyout. The buyout, led by Neil Blakeman and Dillan Shikotra, includes eight retail stores across the region, ...

Soon, Palmerston North residents can eat cake – cheesecake. A city couple are bringing a much-anticipated Cheesecake Shop to Palmerston North, and reviving a family birthday tradition at the same time ...

Foodies are rushing to Coles to get their hands on The Cheesecake Shop's new range of ice cream. The Cheesecake Shop quietly launched the 500ml tubs of ice cream which shoppers have been spotting in ...

CheTRENTON --The shout of disbelief came from the back of the line. Someone had just learned the Michele Lorie Cheese Cakes shop would be closing. "Oh, no," said Sally Arrison, who was there Wednesday ...

The Cheesecake Shop will launch a new logo, a major TV commercial, new store fit-outs and a tagline as part of a multimillion dollar rejuvenation strategy for the business which opened its first shop ...