Tena’s frank and funny new campaign focuses on the relationship between a daughter and her mother as she navigates the menopause. It’s an unusual treatment, but agency AMV BBDO developed the concept ...
As the festive season approaches and Americans prepare for weeks of holiday parties, colder weather and gift-shopping ...
PHILADELPHIA--(BUSINESS WIRE)--SCA, a global hygiene company and maker of TENA ® personal-care products, has launched a new marketing campaign to help women fearlessly face the unexpected leak. TENA ...
Channel 4 is to air Tena’s prize-winning campaign tonight (29 April), as the incontinence brand aims to “create a new narrative” for the menopause and tackle “female ageism”. Tena won Channel 4’s ...
Are you a print subscriber? Activate your account. By Tim Nudd - 19 min 32 sec ago By Erika Wheless - 29 min 47 sec ago By Ad Age Staff - 1 hour 34 min ago By AdAge - 3 hours 44 min ago By Eric Perko ...
A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million Diversity in Advertising Award will launch on Channel 4 tonight (29.04.22) at 8.10pm. Creative agency AMV BBDO’s ...
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