Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...
Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...
Next year Apple will introduce more ads in the App Store because, of course, the company needs more money. An update on Apple’s Ads website says more ads will appear across search queries, appearing ...
Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac. “When Apple Search Ads launched in 2016, we offered a ...
An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s ...