What if your doctor handed you a prescription not for pills but for a trip to Sweden? A sauna in Swedish Lapland for better sleep, cold plunges to boost circulation, or a music festival in Gothenburg ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...