One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

The University of Minnesota’s boot camps, offered through the College of Continuing and Professional Studies (CCAPS) in partnership with the online learning platform edX, started a new session of ...

A new survey by a British trade publication shows that 86.7% of brand-side marketers believe that digital channels are an effective tool for building brands, compared to 80.1% who think the same of ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...