What is it about streaks that makes them so compelling? I’m interested in consumer behavior and decision-making. For insight into streaks and their motivating influence, I conducted research, recently ...

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Gamification continues to be a strategy that is used in a variety of areas to motivate people toward a behavior. One of the powerful tools in this arsenal is keeping track of streaks of behavior. For ...

Clemson University provides funding as a member of The Conversation US. Because there’s no generally accepted definition of what a streak is, I started by trying to define the phenomenon. Based on ...