The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...
The U.S. Forest Service is installing an animatronic Smokey Bear in the lobby of its headquarters building, a $55,000 Disney-like creation designed to greet visitors. Smokey's push for a Washington ...
A new ad campaign is marking the anniversary by looking back at Smokey’s many decades, while raising awareness for a new generation. This acceleration, driven by the climate crisis, makes the message ...
Fire prevention mascot Smokey Bear officially turns 75 on August 9. He’s remained a PSA fixture for seven-and-a-half decades straight, since his shirtless debut dumping water over a campfire on a ...
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