The bells and whistles on slot machines can trick the brain into thinking players won something when they've actually lost money, according to a new gambling study, but some are questioning whether ...

From its mechanical reel and lever-pull past, the slot machine has come a long way since its early inception. Slots on and off the internet now employ sophisticated technology and psychology-based ...

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Robert Manz was the designer of some of the most successful slot machine games in history — Blazing 7s and the Black and White slot series. He died in a traffic accident in Las Vegas over the weekend ...

The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...