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When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

If your internet bill suddenly jumps $12, your airline miles stop going as far, or your streaming subscription quietly tacks on another fee, you’re not imagining it. It’s what experts call the ...