Amazon expands a program that lets customers shop from other retailers’ sites

The changes allow more merchants to participate in Amazon's Shop Direct program, which sends Amazon customers to other retailers' websites.
Retail TouchPoints

Amazon Expands Shop Direct Program, Letting Brands Sell from Amazon Without Listing on Amazon

Amazon is expanding Shop Direct, which shows products not currently sold on Amazon.com when customers search for items.

Amazon expands Shop Direct to increase access to third-party inventory

Amazon expands Shop Direct to 100M+ products, using AI “Buy for Me” and real-time feeds to shop off-Amazon stores.
Retail Week

Shop Direct uses AI and social media to find new customers

Shop Direct’s retail and technology director Jon Rudoe says that the etailer has has “tremendous success” mining its data and social media to target new customers. Speaking at Tech. powered by Retail ...