Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...