Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

For those who easily give in to temptation, journalism is a dangerous profession. All-day, every day, we get information about new things, cool things, beautiful things, things we love, things we ...

The other result of Rolex shorting the market for their steel professional models has been escalating prices on the secondary market. Flipping these watches is a faux pas with authorized dealers, who ...

At around the 10-second mark in the video, a watch’s profile can be seen to feature a smooth bezel and crown guards. There’s nothing in the brand’s current catalog like it — in fact, nothing from the ...

Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with toned-down debuts for 2024, mirroring a watch market that’s returning to normalcy. The Watches and ...

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. Unless you’re majorly hooked up with an authorized dealer, ...

Saturday, May 14, 2016 in Geneva was not just any old day. On this particular Saturday, relative newcomer to the world of watch auctions, Phillips, managed to set the world record for a Rolex ...

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand ...

One of the more dramatic increases affected the two-tone Submariner Date, ref. 116613, which jumped $1,100, from $13,000 to $14,100. Paul Altieri, founder of Bob’s Watches, a popular Rolex re-sale ...

Value for money is the most important trend in watches at the moment, and recession-proof Rolex, despite having a banner year, is on board. The Rolex GMT-Master II, a hit when it was introduced in ...