He might not be the greatest player ever, but Roger Federer undoubtedly retired as the most legendary player in tennis. In the July 2021 Rolex commercial “Numbers Don’t Matter,” the narrator declares, ...

Carlos Alcaraz has a long journey ahead to match Roger Federer's status as a Rolex ambassador, despite his impressive start in the sport. The young ace was seen spending some time with Federer at this ...

Roger Federer and Carlos Alcaraz teamed up at the 2025 Laver Cup to create a heartwarming moment, as the Swiss legend generously gave the Spanish his $1.5 million-worth Rolex Daytona to admire.

Sporting events have long served as hallowed grounds, not just for great plays and sportsmanship, but also as high-octane runways for the fashion-forward set, as witnessed from the US Open and ...