Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

In today’s digital-first world, content is key. But as the number of channels and apps expands, our content strategies must evolve. This creates a lot of complexity and, frankly, eats up a lot of time ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...