On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. Processing Content The same approach to ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

(Dow Jones) Advising the ultra-wealthy may have more to do with clients' attitudes than their assets. Knowing what sort of people you want as clients, and having the infrastructure to attract and ...

LONDON: Millennials make up one third of the readership of The Economist, but the publisher is more interested in the psychographics of its readers than in their demographics. In the view of CEO Chris ...