Store brands see faster growth, record unit sales and rising market share as consumer priorities shift to value and quality, ...

The growth of private-label products — and retailers' focus on shoppers' interest in healthier offerings and plant-based ...

Macy’s Inc. will launch its newest private-label brand next month. Arriving on Aug. 17, On 34th marks the first of four in-house brands that America’s biggest department store retailer plans to roll ...

Costco’s private label didn’t become a global powerhouse by accident—its name reflects strategy, history, and a deliberate ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping ...

Sales of private-label products reached record-high market shares in both units and dollars in the first half of the year, according to Circana data released Tuesday by the Private Label Manufacturers ...

The line extension includes new, thoughtfully formulated products and the debut of a refreshed visual identity. "Our private label products have consistently ranked among Gopuff's most-ordered items ...

A recent First Insight study highlights the shifting perceptions. To read the full report, click here. First Insight's report is based on responses from 1,267 participants, ranging from 18 years of ...

Private labeling involves finding items that customers are already shopping for and then branding and selling them as your own. It allows entrepreneurs to build a brand without having to start from ...

There's a huge economic force driving private label demand: as costs to consumers rise, a willingness to consider private label also grows. If inflation is bad news for most, it may be among the best ...