Private-label dollar sales were up 4.4% year over year in the first half of 2025, quadrupling the 1.1 % gain reported by national brands, according to a report released Tuesday by the Private Label ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Private-label wine is a rare bright spot in an alcohol category that’s seeing significant declines, so now is a prime time for retailers to capitalize on consumer interest. That’s according to an ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

US private label’s market share could be hit 30% by 2033, according to a new report from Rabobank. Private label made up 19% of grocery sales in the country in 2023, growing just two percentage points ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...