The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Each year, more than 380 million tonnes of plastic is produced worldwide. LEGO is responsible for 100,000 tonnes of it. This contribution to the annual total is, of course, the result of making its ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...