A great UX differentiates a brand from its competitors, keep users happy and fulfills the ultimate goal of making sales when applied to a digital marketing strategy. A user experience (UX) is simply ...

With digital evolving at a high speed of knots, user experience (UX) designers can often find themselves in a continual state of flux trying to keep pace with best practices and consumer expectations.

How can we build a bridge between the marketing promises of new collaboration technology and the reality of too few people using the solution? Encouraging users to adopt new collaboration technologies ...

UX is everywhere around us, even if you don’t know it. The apps you love and use every day…all rigorously tested and researched to ensure every swipe, color and action promotes a positive reaction and ...

With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

Think about the last time you ate at a restaurant. What cuisine did it serve? What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked to ...

There’s no magic equation to superb interface design, but when you see it, you know. Most can recall a moment when they encountered brilliant UI (user interface). Maybe it was the first time your tiny ...

The way in which learners encounter course content within a learning management system is just as important as what's being presented. This is referred to as the user experience or UX. There are 3 ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...