Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Planters’ latest Super Bowl spot stars Ken Jeong and Joel McHale, and it asks the question: Do you eat mixed nuts together or one at a time? Apparently, how you choose to eat your snack says a lot ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

WASHINGTON — How do you eat mixed nuts? That question causes all out chaos in this year's Super Bowl ad for Planters. During the 60-second spot, the two actors are seen hanging out in a bar, when it's ...

Life is like mixed nuts — salty, random, sometimes terrible and sometimes delicious? Or maybe they’re just a bunch of nuts. Either way, Ken Jeong and Joel McHale want to know if you’re a one-nutter or ...

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...

Creators are seeking more influence over the creative direction of a campaign, and also getting more into the advertising side. Some agencies are embracing this new dynamic, while others fear it.