The Planet Fitness (NYSE:PLNT) commercial has sparked outrage, with critics accusing the gym of neglecting women’s safety. What Happened: An X (formerly Twitter) account, Libs of TikTok, recently ...
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest ...
A resurfaced Planet Fitness TV commercial has gone viral following a conservative boycott of the gym chain over its non-discrimination policy for transgender people. Shared to X, formerly Twitter, on ...
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. We’ve met Mother Nature ...
The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy. New Year’s is coming early for Planet Fitness this year. The gym ...
The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first ...