As NBC's and Peacock’s coverage of the Macy's Thanksgiving Day Parade began, anticipation quickly turned to outrage as viewers were left deflated-where were the giant balloons? During the first hour ...

Al, Savannah and Hoda returned to bring you the 99th edition of the Macy's Thanksgiving Day Parade. TODAY.com captured every jam-packed moment as it happened.

For NBC, big balloons mean a bigger budget. What Happened: The Macy's Thanksgiving Day Parade, known for its extravagant performances and cartoon character floats, is getting pricier. Since 1953, the ...

Find out which new balloons and floats are debuting this year and take a look at the complete lineup!

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook For nearly a century, there has been a time-honored holiday tradition that is as cherished as ...