In Sebastian Junger's book "A Perfect Storm," three storm systems combine to create a deadly situation for the crew of the fishing vessel Andrea Gail. Each of these meteorological events would have ...

In mid-April, Indeed — one of the biggest job sites in the world — announced a shift in its pricing strategy. But in reality, the announcement was more a clarification of a policy introduced in ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

After a year of re-explaining and re-clarifying its pay-per-application model, Indeed told its clients in December that it would discontinue the payment scheme — perhaps showcasing that, at least for ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success.

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Please provide your email address to receive an email when new articles are posted on . Pay-per-click advertising campaigns can help practices attract patients online if utilized correctly.

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...