Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives. If properly conceived and executed, this plan can ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...

There’s a quiet frustration shared by boutique PR and brand communications agencies: prospective clients approaching for proposals without a clear budget or brief. After a decade of running a small ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...