In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successful ...

This article was written by YEC member Beth Doane. She is managing partner of the award-winning communications firm Main & Rose, a journalist, speaker and social entrepreneur. Attracting investors, ...

Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and ...

Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results. Getting the media’s ...

When it comes to choosing and working with a PR firm, many companies take a simplistic view. There is an issue to manage or a product to launch. They see competitors in the spotlight and want to raise ...

Ever wonder why some tech vendors/products get a lot of coverage, and others don’t? Here are some all-too-common PR gaffes that put a major roadblock in the way of editorial coverage. Even the sexiest ...