In a sport that comes down to mile splits and average paces, time-based goals are the obvious choice. But running is about so ...

Matter Precision Explodes Past PR Goals for Technology, Banking and Consumer Clients Agency’s Dedicated Team for Highly Focused PR + Content Programs Surpasses Client Goals for Media Exposure, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mark Pasetsky Brands are ...

For those of a certain age who are reading this, you probably recognize my throwback to the Donny and Marie Osmond song, "A Little Bit Country, A Little Bit Rock 'n' Roll." When I sat down to write a ...

Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Messaging should be thoughtfully crafted to appeal to audiences’ pathos and evoke emotions such as empathy or joy.

RMG, a Los Angeles-based PR agency whose high-profile clients include Shaquille O’Neal, works with Fortune 1000 companies as well as celebrity talent. Big-name brands including Pennsylvania chocolate ...

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make ...