The Drum editor Gordon Young recently took a look at the Public Relations Society of America's plans to redefine the meaning of PR. Here, Gerard F. Corbett, chair and chief executive officer of the ...

IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Following the Public Relations Society of America’s (PRSA) bid to redefine public relations and better explain what the discipline means today, Jane Wilson, CEO of the CIPR has issued a response to ...

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award. The Cannes International Festival of Creativity has introduced several ...