Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Even the least experienced salespeople admit that getting leads is simple. But it is the real art to turn those leads into buyers. According to WordStream blog post, a typical website conversion rate ...

Gathering around a table and sharing a meal with others has long been a means of fulfillment. Eating is a biological need and connecting with others is a deeply rooted need. It’s no wonder that ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...