Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Gathering around a table and sharing a meal with others has long been a means of fulfillment. Eating is a biological need and connecting with others is a deeply rooted need. It’s no wonder that ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Growing up, my mom would ask me every single day, "how was school?" and no matter how uneventful or amazing my day was, my response was always "good." I know my mom was just trying to gauge how my day ...

Questions are an important part of the recruitment and selection process. Carefully crafted questions can help the hiring manager and team improve the odds of selecting the candidate most likely to ...