Restructured partnership will govern sponsorship, media, and licensing rights for more than a decade and shape how the ...

With less than four months to go before Canada kicks off its 2026 World Cup campaign Toronto, Canada Soccer and Canadian Soccer Media and Entertainment (formerly known as Canadian Soccer Business) ...

Canada Soccer has struck a new marketing and sponsorship rights agreement with Canada Soccer Business, replacing a deal that ...

Canada defeated Guatemala in their 2026 international friendly, with Jacen Russell-Rowe scoring the decisive goal for the 1-0 ...

Volkswagen Canada signs on as Exclusive Automotive Sponsor, making a commitment to continue to drive the growth of soccer in Canada AJAX, ON, March 17, 2025 /CNW/ - Get ready, Canada! Automotive ...

FORT LAUDERDALE, Fla. – One of Canada’s greatest athletes attended Canada’s men’s national team’s friendly against Venezuela, offering support in their build-up to the 2026 World Cup. Wayne Gretzky ...

Forbes contributors publish independent expert analyses and insights. I write about the German football with a focus on the Bundesliga. Bundesliga has found an additional media rights holder in Canada ...

Canada Soccer has successfully reworked its controversial rights deal with Canadian Soccer Business, with the new 12-year agreement offering a massive financial boost for the governing body.

Canadian Soccer Business (CSB), the commercial arm of Canada Soccer, announced an update of the governing body’s commercial rights after receiving a raft of questions from media and stakeholders about ...