The rapper, who partnered with Old Spice on a spot, tells PEOPLE he relies on the brand — and a good-old shower — to keep him smelling fresh Hedy Phillips is the Senior Style News Editor at PEOPLE.

It’s an old, tired trope of advertising: gorgeous women become manically obsessed after catching a whiff of their suitor’s cologne. We’ve seen it time and time again, often in the adverts of Axe, the ...