Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...

Maintaining an independent sense of identity within the professional world can be difficult for a number of reasons. One of the most significant hurdles comes from the idea of "falling in line" to ...

"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...