Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Sam Su for Smirnoff ICE Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees ...

Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season. Building on the rich heritage ...

Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life. Crafted for easy, carefree sipping, Smirnoff Electric ...

In its Third Year as the Official Vodka Sponsor of the NFL, Smirnoff is Making it All About the Fans with New TV Spots, FanDuel Partnership and Coin Toss Takeovers NEW YORK, Sept. 7, 2023 /PRNewswire/ ...

Even if the skies don't cooperate, the OG of flavor is forecasting great vibes, delicious flavor and up to $200,000 for the crew all season long, inspired by its new, award-winning Smirnoff ICE Sunny ...

The Official Vodka Sponsor of the NFL Expands Its Playbook with The Longest Tailgate, which includes Multiple Fan Experiences and a High-Energy New Orleans Celebration Stretching an impressive 60 feet ...

Smirnoff unveils a lineup of partnerships and talent collaborations, with WAG superstar Claire Kittle and NFL Legend Vernon Davis, style icon Aleali May, and designers Gavin Mathieu and Kayla Jones to ...

Right off the bat of his “Sweat” tour in North America, GRAMMY-nominated singer Troye Sivan is now preparing to take on a new role at Smirnoff as its first-ever “Chief Vibes Officer.” Although an ...

NEW YORK, May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The ...