The best way to know a brand cares about it’s customers is when it offers a quiz that helps them get to know “the real you.” BOXYCHARM By Ipsy asks you to take a quiz before purchase and sends ...

Each year, we comb through hundreds of launches, formulas, and buzzworthy trends to find the ones that truly deserve a spot in your makeup bag. This year, we’ve packaged 25 of our all-time favorite ...

We’ve tracked down the ultimate luxury beauty box that’ll see you through the festive season, and it gets you £220 worth of ...

At least six curated products in each box Mix of full and sample-size products Products are vetted by Allure editors Three ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Discovering efficacious beauty products can feel like a chore, but that’s what makes the best beauty ...