The biggest revelation from yesterday's City Counil hearing on the noise ban was that even Mr. Softee owner James Conway Jr. thinks the Mr. Softee song is annoying! He told the City Council, "I have ...

Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. (Mobile users: Scroll down for full story and ...

PHILADELPHIA -- The creator of the Mister Softee jingle heard in hundreds of ice cream trucks since 1960 has died. Les Waas was 94. Goldsteins' Rosenberg's Raphael-Sacks funeral home says Les Waas ...

You might not know Les Waas but you likely know the tune he created that elicits memories of summertime and, of course, ice cream. Waas, a Philadelphia-based adman, created the chiming jingle that ...

Mister Softee says a Queens man has stolen the sound of summer. Mister Softee Inc. is suing a rival soft-serve slinger who’s been blaring its famous jingle from his ice cream truck. While Mister ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

PHILADELPHIA (AP) – Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at ...

PHILADELPHIA --Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at Abington ...

PHILADELPHIA (AP) — Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at ...