It was in late 2003 when Jackie Thomas, Nike's director of marketing, finally met with Jordan to pitch how they would present ...

Michael Jordan’s fear of snakes led Nike to abandon a black mamba campaign, paving the way for Kobe Bryant to define the ...

The popular image and legacy of Kobe Bryant might be a lot different if Michael Jordan wasn't afraid of snakes.

Before Kobe Bryant was known to all as "The Black Mamba," Nike intended for Michael Jordan to wear the moniker in 2003.

From Air Jordan to the Hornets sale, Michael Jordan built a financial machine that now prints over $34,000 per hour.

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Joe La Puma, Brendan Dunne, and Matt Welty break down and rank the all-time greatest Nike signature sneaker lines. From ...