Meta's ad revenue is set to soar, with scam and banned-product ads projected to account for a whopping 10% in 2024, ...

Meta faced a grim truth last year when it found that Chinese advertisers were pumping Facebook, Instagram, and WhatsApp with ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue could be tied to scams and banned products, a slice of business worth tens ...

Bottom line: Meta insists that it is making steady progress against fraudulent advertising. "We aggressively fight fraud and scams because people on our platforms don't want this content, legitimate ...

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. Meta projected about $16 billion ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...