Founders and experts explain how they assess time to value (TTV) at every stage of the customer journey as consumers demand ...

Annette Franz, CCXP, is founder and CEO of CX Journey Inc., a customer experience consultancy; she's a coach, keynote speaker, and author. I spend a lot of time talking to leaders about the value of a ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. When virtually every company today says they are customer-centric, ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

In business, you can’t improve what you’re not measuring—and today’s organizations typically measure progress and success with key performance indicators (KPIs). A successful business is synonymous ...

Jean Belanger is co-founder & CEO of Cerebri AI, which helps Fortune 500 companies find their customers’ voice. Jean has helped three software companies get started, the first being Metrowerks, which ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

decisions depend on what marketers call key buying factors–the reasons why someone decides to buy, say, long-distance calling services from AT&T, rather than from MCI and Sprint, or use AT&T”s ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Watch on-demand and learn a comprehensive approach to measuring the value of your content, backed by first-party research. Search Engine Journal uses the information you provide to contact you about ...