Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle. One campaign, two arms. Google’s latest ...

Disney has come up with a new kind of magic. The House of Mouse is using artificial intelligence in a new advertising tool that helps brands craft advertising to fit the mood of individual scenes in a ...

Dating app OkCupid is the latest company to get in on the AI and ChatGPT frenzy. The company’s head of global communications Michael Kaye told TechCrunch in an email that OkCupid is testing a new ...