Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...

This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. While matcha has been at the center of traditional Japanese tea ceremonies for hundreds of years, it’s now gaining traction in the U.S ...