Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses. But in ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

The multi-faceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will offer marketing and advertising news, industry insights, tips, trends and more in a ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

There is no marketing tool, skill or service available today that has the referral power of a printed monthly newsletter. This may seem a little “old school” with the advent of the Internet and email, ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company ...

Email marketing newsletters are a major part of B2B marketing, but they are often done half-heartedly or not at all. To write a successful newsletter — i.e., one that will get you a hefty return on ...

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to ...