Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...

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“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

“I need a brochure” is something marketers often hear from their clients. This tactical request can be easily fulfilled by any capable writer and graphic designer. But, is it really what the client ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...