Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...

Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a bellwether for the future of advertising.

Add Yahoo as a preferred source to see more of our stories on Google. In early 2025, internet users shared pictures of what appeared to be a subway ad for refurbished iPhones featuring a tagline ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Walmart’s Q4 2024 revenue grew 4.1% to $180.6 billion, while fiscal year revenue grew 5.1% to $681 billion, per the company’s latest earnings report. The retailer’s global advertising business grew 29 ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

Americans are using artificial intelligence apps more but surveys show they doubt the technology is good for them or the ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

Advertisers are seeking more flexible terms as they try to parse how President Donald Trump's new tariffs will affect their businesses. Companies often pull back on advertising and marketing spending ...