Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...

Airbnb’s website redesign is more than just revamp, Nick Zarb, director at Simon-Kucher & Partners, explains how the brand got smart with data and what B2B marketers can learn from their success ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Plus, why acquiring new customers are not the best way to growth.

The book promises to be a practitioner’s blueprint to influence buying groups, accelerate revenue and drive adoption ...

B2B Buzz announces the release of its AI-enabled multi-channel outreach system designed to support structured B2B ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...