Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Shane Dawson’s new documentary series, The Beautiful World of Jeffree Star, was originally teased as a look into YouTube’s contentious beauty world, one dominated by scandalous feuds and endless eye ...

Male makeup gurus are having a moment, and James Charles Dickinson is adding another. The 17-year-old YouTube sensation, known simply as James Charles on social media, boasts more than 70,000 ...

Growing up, I was drawn to stories of transformation. I loved America’s Next Top Model and films like Cinderella and The Princess Diaries, which all center on metamorphosis through beauty. At 12 years ...

"I felt like I couldn't breathe, it felt like I was drowning." In 2018 Manny Gutiererrez (AKA Manny MUA) had the kind of life that anyone with a YouTube account could only dream of. Five million ...

The nationwide call to end systemic racism has forced the beauty community to do some much-needed introspection. Making the industry a space that’s inclusive for all not only requires brands to extend ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

On a recent morning before work, I found myself fidgeting nervously in a makeup chair at Sephora as beauty director and veteran makeup artist David Razzano schooled me in the proper application of ...

"Stop fidgeting or it'll smudge," my boyfriend Raphael commands. Ahead of brunch, he's doing my makeup for the first time. Sleep evaded me last night, and because I was not born with it, our friends ...