Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

(CNN) — Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and developer of the award-winning YouCam ...

The landscape of gender norms is rapidly evolving, but most guys still can’t muster the idea of putting on a little foundation. This is perhaps surprising, given that the global market for male ...

Gender-neutral brands like The Ordinary and Non Gender Specific have registered significant growth in male-identifying customers. However, in major markets like the UK, most skincare brands targeted ...

Welcome to GQ's New Masculinity issue, an exploration of the ways that traditional notions of masculinity are being challenged, evolved, and overturned. Read more about the issue from GQ ...

The innovative AI and AR-powered solution allows YouCam Makeup users to virtually try-on different facial hair styles in seconds through their smartphones. NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...