Kosas founder Sheena Zadeh-Daly breaks down why mascara is one of the hardest formulas to get right, what clean beauty actually means now, and why the best makeup should feel like care.

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...