The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

The 2025 Macy's Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

The 99th Macy’s Thanksgiving Day Parade was a massive hit for NBC on Thursday, November 27, with the annual event on track to set a record for its combined audience. According to Variety, citing ...

The Macy’s Thanksgiving Day Parade kicked off its annual festivities on Thursday, Nov. 27. But many viewers say the broadcast left a lot to be desired. The spectacle streamed on Peacock, Hulu + Live ...