Today, we only need to see those golden arches to recognize McDonald's. Take a trip down memory lane to see the brand's lesser-known logos.

The fast food chain knows its name is synonymous with words like ‘cheeseburger’ and ‘fries.’ ...

Add Yahoo as a preferred source to see more of our stories on Google. Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s ...

Add Yahoo as a preferred source to see more of our stories on Google. The modern McDonald's logo featuring the brand's trademark golden arches - Tonybaggett/Getty Images Along with its famous menu, ...

Along with its famous menu, McDonald's is equally recognizable (and memorable) by its iconic golden arches logo. Millions of kids, parents, and other weary travelers have long searched stretches of ...