Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Refuel, Charleston, South Carolina, is launching a new loyalty program this month that prioritizes personalization with fuel ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

President Donald Trump has signed sweeping changes to the U.S. H-1B visa system, including a $100,000 annual fee for standard applicants — up from roughly $215 for skilled workers. Alongside it, the ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs at sweepstakes casinos like Crown Coins, McLuck and RealPrize add a layer of long-term value. Players earn ...